21 Savage ‘Dare to Dream’ Filter

Mojo Supermarket worked with Epic Records and 21 Savage to release a TikTok filter celebrating immigrants in anticipation of his latest album ‘American Dream’. 

The filter is titled ‘Dare to Dream’ and is an acknowledgement of the trials and tribulations that immigrants go through, and their tenacity to dream for a better life for themselves. The filter gives you a sneak peek of the music in the album. 

My role:
I led the design for this filter and visual identity, and the filter was developed by GoSpooky. The app recognized it as a novel use of their filter features in a marketing stunt, leveraging music as the main draw.  Use it on 21 Savage’s official TikTok page!

(Yes, that’s me in the screenshot and I didn’t plan on it, but this image ended up being part of 21 Savage’s press kit )