Burnt Brand Identity

Burnt is an innovative finance company that wants to redefine the future of art ownership. They came to Sunday Afternoon in need of a new brand identity that reflects this new direction of their business. 

We built a brand identity rooted in old black letter as a symbol of trust that pays homage to the visionary pioneer spirit of the Brand. The word mark is based on the typeface Respira Black by Sharp Type. We then created a custom flame icon called "BLAZE" that seamlessly integrates within the letterforms and will allow the brand to scale their line of products while maintaining brand integrity.

My Role:
 I worked as a designer on this brand identity, coming up with early concepts, and fleshing out the final direction across product (UI), social and other brand collaterals. 

Made at Sunday Afternoon.

Credits:
Creative Directors — Juan Carlos Pagan, Ahmed Klink
Executive Producer — Audrie Poole
Producer — Lizzie Brightly 
Designers — Xiaoyue Xue, Aarman Roy, Zane, Ruiqui, Simon Freour, Karan Kumar, Rand Rivera