Daydream Brand Identity

Daydream is a new kind of software development company with a focus on developing a talent driven culture that favors human connection, intentional/deep work and motivation through curiosity over fear. While at Daydream, one is encouraged and empowered to nurture their curiosity, start their own projects and even their own company.

We created a custom logotype inspired by flow and connection, forming a whimsical design system that mirrors the essence of a daydream—where time stretches and feels suspended.  The resulting whimsical and flexible identity system evolves with Daydream, as they expand on their capabilities and technologies.

We also made a fun, interactive visualiser for the logo. Hover your mouse (works only on desktop) over the frame below, and see the logo evolve!

Credits: 
Sunday Afternoon
Illustrations by Peter Phobia