Nordstrom ‘For Everything New York’

Our latest OOH campaign for Nordstrom features four iconic New York institutions with their classic signature typefaces reimagined in-house. Our ask was to get New Yorkers to consider Nordstrom as their one stop to get whatever they need before they go onto to do their New York activites. This was a citywide campaign that went live all across the city in the summer of 2024. 

We also developed custom typefaces based on the signage from 4 iconic New York institutions that we partnered with: Apollo Theater, Barney Greengrass, Caffe Dante & Casa Magazines. 

My role:
I was the designer and worked on the design development over the course of the project. 

Credits: 
Mojo Supermarket 
Photography by Daniel Arnold.